Vitafoods Europe 2026 in Barcelona once again showed where the world of food supplements is heading. Products with a clear purpose, pleasant taste, easy daily use and a natural place in everyday routines are coming to the forefront.
The market is changing. Consumers are no longer looking only for a classic vitamin in a tablet or capsule. They are increasingly interested in modern formats that are practical, enjoyable and functional at the same time. This is why interest in functional gummies continues to grow — food supplements in the form of gummy sweets that combine nutritional value with a pleasant way of use.
Among the main trends highlighted in Barcelona were women’s health, longevity, gut health, hydration, electrolytes, children’s products and cleaner formulations. Brands are moving away from general multivitamins towards more specific solutions — for women’s health, beauty from within, vitality, digestion, immunity, an active lifestyle and everyday hydration.
At Golden Product Group, we closely follow these trends and gradually turn them into new private label gummy concepts. We are preparing products focused on women’s health, beauty & longevity, gut & immunity, electrolytes, kids line and active lifestyle. At the same time, we are placing greater emphasis on taste profile, stability of active ingredients, vegan options, reduced sugar content and transparent composition.
Producing gummies is not simply about adding an active ingredient into a sweet base. Every ingredient affects the taste, texture, stability and final appearance of the product. That is why experience in manufacturing, the right formulation approach and a clear understanding of what works not only in the lab but also in real production are essential.
Our goal is to bring brands products that are not only trendy on paper, but genuinely manufacturable, tasty, stable and ready for the European market. The trends from Barcelona confirm that the future of food supplements will belong to products that combine science, functionality and an enjoyable daily ritual.
At Golden Product Group, we believe that a successful food supplement is no longer only about the active ingredient. It is about the full product experience: from formulation, taste, texture and stability to packaging and brand communication. That is why we are preparing a new generation of functional gummies for brands that want to be ready for the market in 2026 and 2027.
Golden Product Group – European production of functional gummies for brands ready for the next trends.
Looking for a private label gummy manufacturer in Europe?
Golden Product Group can support you with formulation development, production, flavour tuning, packaging and preparation of your product for the market.
Contact us and let’s create functional gummies ready for the new trends in the European market.